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Tesi & Pubblicazioni di ricerca accademica
Comunicazione di marketing & Customer Engagement
- Fusing Advertising and Entertainment | C.A.Russel PH.D, 2007, (Yaffe Center for Persuasive communication, University of Michigan)
- Nuove forme di comunicazione del brand | D.Mangiapia, 2015, Tesi di Laurea in marketing e strategie d'impresa avanzato, Università degli studi Federico II, facoltà di economia,management ed Istituzioni, laurea magistrale in economia aziendale e management.
- Marketing Theory: experience marketing and experiential marketing S. Same (Tallinn University of Technology, Estonia) & J. Larimo (University of Vaasa, Finland; University of Tartu, Estonia), 2012
- Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research | R. J. Brodie (The University of Auckland Business School, Auckland, New Zealand) & alt. , 2011
- The New (Marketing) role of firms as Media Content Provider T. Csordás, M. Gáti
Change management & Marketing strategies
- Creazione di valore per i clienti e relazioni tra imprese ... Luigi Cantone, (Università degli Studi di Napoli Federico II), 2002
- The Lean Start-up: business model canvas analysis and application | Francesco Checcarelli Betti, (Università Commerciale Luigi Bocconi, Milano)
- Responsabilità Sociale delle Imprese, working paper V.Dublino
- 3C, Comunicazione Interculturale nell'economia dell'Identità V.Dublino, M. d'Ambrosio
- Strategies for Diversification H. I. Ansoff, Harvard Business Review
Consumer behaviour
- Theoretical Models in Social Marketing Lefebvre, Handbook of marketing and society
- Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators D. W. Russell & C. A. Russell
- Consumer behaviour of the millennial generation L. Simoes, L. Borges Gouveia
- Sociosemiotica del consumo, esperienze, luoghi, pratiche Marianna Boero
Political Marketing
- The Political Marketing Revolution: is marketing transforming the government of the UK | Jennifer Lees-Marshmen,Paper for the 2004 PSA Conference, Political Marketing group panels
- Political Knowledge, Political Engagement and Civic Education William A. Galston, Annual Review Political Sciences (2001)
- Political Marketing and Political Communication: the relationship revisited | I.Kolovos, Phil Harris
- Generic functions of political marketing management Stephan C.M. Hannenberg, University of Bath, school of management
- Political Marketing Theory: Hendiadyoin or Oxymoron Stephan C.M. Hannenberg, University of Bath, school of management
- When Marketing models clash with Democracy N.Collins & P. Butler
- Professionalization: Of What? Since When?By Whom? | Darren G. Lilleker & Ralph Negrine, The Harvard International Journal of Press/Politics
- Political Marketing and the 2008 U.S. Presidential Primary Elections Veronica Johansson, University of Gävle - Department of Business Administration
- The Integrated Marketing Communication concept meets political marketing : building a brand relationships with voters | Edwina Luck & Sherri-Lee Chapman in Political Marketing Conference, London
- Party Democracy and political marketing : no place for amateurs? | Dennis Kavanagh, conference on Political Communications in the Global World, at Mainz, 30-31 October 2003.
- The Social Media Paradox Explained: Comparing Political Parties’ Facebook Strategy Versus Practice | Bente Kalsnes, Social Media + Society
- Political marketing and stakeholder engagement | Andrew Hughes &Stephen Dann, Australian National University, Canberra
Marketing territoriale
- Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse |G. F.Corio Consiglio Nazionale delle ricerche Istituto di Ricerca sull’Impresa e lo Sviluppo
Bibliografia
- Entertainment e Comunicazione , introduzione S. Cherubini, S. Pattuglia, F.Angeli
- Narrativa d'Impresa, introduzione M.Matrone, D. Pinardi, F. Angeli
- Brand Management; research, theory and practice T. Heding et alt.,Routledge
- Global Political Marketing edited by J. Lees-Marshment, J. Strömbäck, C. Rudd, Routledge Research in Political Communication
- Political marketing (chapt. 7 Relational and interactive political marketing communication) J. Lees Marshment, Routledge
- Political Parties Functions and Organisation in Democratic Societies W. Hofmeister & K. Grabow
- Youth, Identity and Digital Media Edited by David Buckingham, the MIT press (2008) Massachusetts Institute of Technology
- Political Communication in Postmodern Democracy edited by Kees Brants & Katrin Voltmer
- Encyclopedia of Communication Theory edited by Stephen J.Allen & Karen A.Foss
- Organizations, Behavior, Structure | J.L.Gibson (University of Kentucky), J.M. Ivancevich (University of Houston), J.H.Donnelly, Jr. (University of Kentucky), R.Konopaske (Texas State University)
Infografiche & dispense
- marketing esperienziale Corso di laurea in Marketing e comunicazione per le aziende, Università degli Studi di Urbino “Carlo Bo”
Rebel Alliance Network for Knowledge Empowering & Development
