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marketing 3.0 | document download 

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Tesi & Pubblicazioni di ricerca accademica

Comunicazione di marketing & Customer Engagement

• Fusing Advertising and Entertainment | C.A.Russel PH.D, 2007, (Yaffe Center for Persuasive communication, University of Michigan) 

• Nuove forme di comunicazione del brand | D.Mangiapia, 2015, Tesi di Laurea in marketing e strategie d'impresa avanzato, Università degli studi Federico II,  facoltà di economia,management ed Istituzioni, laurea magistrale in economia aziendale e management.  

• Marketing Theory: experience marketing and experiential marketing        S. Same (Tallinn University of Technology, Estonia)  & J. Larimo (University of Vaasa, Finland; University of Tartu, Estonia), 2012

• Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research  | R. J. Brodie (The University of Auckland Business School, Auckland, New Zealand)  & alt. , 2011

• The New (Marketing) role of firms as Media Content Provider                          T. Csordás, M. Gáti

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Change management & Marketing strategies

• Creazione di valore per i clienti e relazioni tra imprese ...                                    Luigi Cantone, (Università degli Studi di Napoli Federico II), 2002

• ​​The Lean Start-up: business model canvas analysis and application | Francesco Checcarelli Betti,  (Università Commerciale Luigi Bocconi, Milano) 

• Responsabilità Sociale delle Imprese, working paper                                                      V.Dublino 

• ​3C, Comunicazione Interculturale nell'economia dell'Identità                               V.Dublino, M. d'Ambrosio  

• Strategies for Diversification ​                                                                                                                H. I. Ansoff, Harvard Business Review 

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Consumer behaviour

• Theoretical Models in Social Marketing ​                                                                                        Lefebvre, Handbook of marketing and society  

• Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators ​                                                                          D. W. Russell & C. A. Russell

• Consumer behaviour of the millennial generation                                                             L. Simoes, L. Borges Gouveia  

• Sociosemiotica del consumo, esperienze, luoghi, pratiche                          Marianna Boero

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Political Marketing

• The Political Marketing Revolution:  is marketing transforming the government of the UK | ​Jennifer Lees-Marshmen,Paper for the 2004 PSA Conference, Political Marketing group panels 

• Political Knowledge, Political Engagement and Civic Education ​                  William A. Galston, Annual Review Political Sciences (2001)   

• Political Marketing  and Political Communication:  the relationship revisited | I.Kolovos, Phil Harris

• Generic functions of political marketing management                Stephan C.M. Hannenberg, University of Bath, school of management 

• Political Marketing Theory: Hendiadyoin or Oxymoron          Stephan C.M. Hannenberg, University of Bath, school of management 

• When Marketing models clash with Democracy                                                      N.Collins & P. Butler 

• Professionalization: Of What? Since When?By Whom? |  Darren G. Lilleker & Ralph Negrine, The Harvard International Journal of Press/Politics

• Political Marketing and the 2008 U.S. Presidential Primary Elections Veronica Johansson, University of Gävle - Department of Business Administration

• The Integrated Marketing Communication concept meets political marketing : building a brand relationships with voters | Edwina Luck & Sherri-Lee Chapman in Political Marketing Conference, London

• Party Democracy and political marketing : no place for amateurs? | Dennis Kavanagh, ​conference on Political Communications in the Global World, at Mainz, 30-31 October 2003.

• The Social Media Paradox Explained: Comparing Political Parties’ Facebook Strategy Versus Practice | Bente Kalsnes, Social Media + Society 

• Political marketing and stakeholder engagement | Andrew Hughes &Stephen Dann, Australian National University, Canberra

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Marketing territoriale

• Una proposta di marketing territoriale: una possibile griglia  di analisi delle risorse |​G. F.Corio Consiglio Nazionale delle ricerche Istituto di Ricerca sull’Impresa e lo Sviluppo

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Bibliografia

• Entertainment e Comunicazione , introduzione                                                                                    S. Cherubini, S. Pattuglia, F.Angeli 

• Narrativa d'Impresa, introduzione  ​​                                                                                                           M.Matrone, D. Pinardi, F. Angeli

• Brand Management; research, theory and practice                                                         T. Heding et alt.,Routledge 

• Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight and Sound | Martin Lindstrom

• Global Political Marketing                                                                                                                             edited by J. Lees-Marshment,  J. Strömbäck, C. Rudd, Routledge Research in Political Communication

• Political marketing (chapt. 7 Relational and interactive political marketing communication)                           J. Lees Marshment, Routledge

• Political Parties Functions and Organisation in Democratic Societies W. Hofmeister & K. Grabow

• Youth, Identity and Digital Media                                                                                                      Edited by David Buckingham, the MIT press (2008) Massachusetts Institute of Technology                             

• Political Communication in Postmodern Democracy                                                      edited by Kees Brants & Katrin Voltmer 

• Encyclopedia of Communication Theory                                                                              edited by Stephen J.Allen & Karen A.Foss 

• Organizations, Behavior, Structure |  J.L.Gibson (University of Kentucky), J.M. Ivancevich (University of Houston), J.H.Donnelly, Jr. (University of Kentucky), R.Konopaske (Texas State University)       

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Infografiche & dispense

• marketing esperienziale                                                                                                                                Corso di laurea in Marketing e comunicazione per le aziende, Università degli Studi di Urbino “Carlo Bo”​

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Rebel Alliance Network for Knowledge Empowering & Development

Ulteriori documenti su argomenti relativi alle Scienze Cognitive, Change management, Strategia, Storytelling & Transmedia, Industrie Creative sono consultabili  nella knowledge bank del programma R.A.N.K.E.D.