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Compagnia Del Marketing | Knowledge Bank

Marketing 3.0 
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Tesi & Pubblicazioni di ricerca accademica
Comunicazione di marketing & Customer Engagement
  • Fusing Advertising and Entertainment | C.A.Russel PH.D, 2007, (Yaffe Center for Persuasive communication, University of Michigan) 
  • Nuove forme di comunicazione del brand | D.Mangiapia, 2015, Tesi di Laurea in marketing e strategie d'impresa avanzato, Università degli studi Federico II,  facoltà di economia,management ed Istituzioni, laurea magistrale in economia aziendale e management.  
  • Marketing Theory: experience marketing and experiential marketing        S. Same (Tallinn University of Technology, Estonia)  & J. Larimo (University of Vaasa, Finland; University of Tartu, Estonia), 2012
  • Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research  | R. J. Brodie (The University of Auckland Business School, Auckland, New Zealand)  & alt. , 2011
  • The New (Marketing) role of firms as Media Content Provider                          T. Csordás, M. Gáti

Change management & Marketing strategies
  • Creazione di valore per i clienti e relazioni tra imprese ...                                    Luigi Cantone, (Università degli Studi di Napoli Federico II), 2002
  • ​​The Lean Start-up: business model canvas analysis and application | Francesco Checcarelli Betti,  (Università Commerciale Luigi Bocconi, Milano) 
  • Responsabilità Sociale delle Imprese, working paper                                                      V.Dublino 
  • ​3C, Comunicazione Interculturale nell'economia dell'Identità                               V.Dublino, M. d'Ambrosio  
  • Strategies for Diversification ​                                                                                                                H. I. Ansoff, Harvard Business Review 

Consumer behaviour
  • Theoretical Models in Social Marketing ​                                                                                        Lefebvre, Handbook of marketing and society  
  • Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators ​                                                                          D. W. Russell & C. A. Russell
  • Consumer behaviour of the millennial generation                                                             L. Simoes, L. Borges Gouveia  
  • Sociosemiotica del consumo, esperienze, luoghi, pratiche                          Marianna Boero

Political Marketing
  • The Political Marketing Revolution:  is marketing transforming the government of the UK | ​Jennifer Lees-Marshmen,Paper for the 2004 PSA Conference, Political Marketing group panels 
  • Political Knowledge, Political Engagement and Civic Education ​                  William A. Galston, Annual Review Political Sciences (2001)   
  • Political Marketing  and Political Communication:  the relationship revisited | I.Kolovos, Phil Harris
  • Generic functions of political marketing management                Stephan C.M. Hannenberg, University of Bath, school of management 
  • Political Marketing Theory: Hendiadyoin or Oxymoron          Stephan C.M. Hannenberg, University of Bath, school of management 
  • When Marketing models clash with Democracy                                                      N.Collins & P. Butler 
  • Professionalization: Of What? Since When?By Whom? |  Darren G. Lilleker & Ralph Negrine, The Harvard International Journal of Press/Politics
  • Political Marketing and the 2008 U.S. Presidential Primary Elections Veronica Johansson, University of Gävle - Department of Business Administration
  • The Integrated Marketing Communication concept meets political marketing : building a brand relationships with voters | Edwina Luck & Sherri-Lee Chapman in Political Marketing Conference, London
  • Party Democracy and political marketing : no place for amateurs? | Dennis Kavanagh, ​conference on Political Communications in the Global World, at Mainz, 30-31 October 2003.
  • The Social Media Paradox Explained: Comparing Political Parties’ Facebook Strategy Versus Practice | Bente Kalsnes, Social Media + Society 
  • Political marketing and stakeholder engagement | Andrew Hughes &Stephen Dann, Australian National University, Canberra

Marketing territoriale
  • Una proposta di marketing territoriale: una possibile griglia  di analisi delle risorse |​G. F.Corio Consiglio Nazionale delle ricerche Istituto di Ricerca sull’Impresa e lo Sviluppo

Bibliografia
  • Entertainment e Comunicazione , introduzione                                                                                    S. Cherubini, S. Pattuglia, F.Angeli 
  • Narrativa d'Impresa, introduzione  ​​                                                                                                           M.Matrone, D. Pinardi, F. Angeli
  • Brand Management; research, theory and practice                                                         T. Heding et alt.,Routledge 
  • Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight and Sound | Martin Lindstrom
  • Global Political Marketing                                                                                                                             edited by J. Lees-Marshment,  J. Strömbäck, C. Rudd, Routledge Research in Political Communication
  • Political marketing (chapt. 7 Relational and interactive political marketing communication)                           J. Lees Marshment, Routledge
  • Political Parties Functions and Organisation in Democratic Societies W. Hofmeister & K. Grabow
  • Youth, Identity and Digital Media                                                                                                      Edited by David Buckingham, the MIT press (2008) Massachusetts Institute of Technology                             
  • Political Communication in Postmodern Democracy                                                      edited by Kees Brants & Katrin Voltmer 
  • Encyclopedia of Communication Theory                                                                              edited by Stephen J.Allen & Karen A.Foss 
  • Organizations, Behavior, Structure |  J.L.Gibson (University of Kentucky), J.M. Ivancevich (University of Houston), J.H.Donnelly, Jr. (University of Kentucky), R.Konopaske (Texas State University)       

Infografiche & dispense
  • marketing esperienziale                                                                                                                                Corso di laurea in Marketing e comunicazione per le aziende, Università degli Studi di Urbino “Carlo Bo”​

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Ulteriori documenti su argomenti relativi alle Scienze Cognitive, Change management, Strategia, Storytelling & Transmedia, Industrie Creative sono consultabili  nella knowledge bank del programma R.A.N.K.E.D.  
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  • Home
    • Perchè, Knowledge Bank
    • Chi siamo
    • Contatti
    • Privacy & Politica Cookies
  • marketing 3.0
    • Marketing 3.0 | Knowledge bank
  • R.A.N.K.E.D.
    • R.A.N.K.E.D. | Knowledge bank
  • Spunti di Riflessione
  • CDM | BLOG
  • F.A.Q.
    • Servizi di Marketing Operativo - FAQ
    • Comunicazione Above-The-Line - FAQ
    • Comunicazione Below-The-Line - FAQ >
      • Field Promotion - FAQ
    • Comunicazione Through-The-Line - FAQ
    • Cinema & Product Placement - FAQ
    • Promotica & Digital Communication - FAQ >
      • visual merchandising olografico & digitale
    • live event & show | new format & languages - FAQ
    • Marketing Esperienziale & Advertainment- FAQ
    • Social Media - FAQ
    • Responsabilità Sociale Imprese - FAQ